When most people think of self care, images of bubble baths, candles, or early nights might come to mind. But real self care goes deeper- it’s about taking time to connect with yourself, listen to your needs, and prioritise your physical and emotional wellbeing. And yes, that includes understanding what brings you pleasure.
As we mark International Self Care Day on 24th July), it’s the perfect moment to talk about a vital but often overlooked form of self care: sexual wellbeing.
There’s power in knowing your body: what feels good, what doesn’t, and how you respond to touch and sensation. Exploring your sexuality can help you build confidence, deepen body awareness, and strengthen your relationship with yourself. It’s not indulgent. It’s essential.
Self pleasure, or masturbation, isn’t just about pleasure for pleasure’s sake (though of course that’s reason enough!) Orgasms release a rush of feel-good chemicals like dopamine and oxytocin, helping to relieve stress, boost your mood, and even improve sleep. Plus, it’s a great way to learn what works for you, whether you’re flying solo or sharing that knowledge with a partner.
Pleasure has a positive effect on mental health. Regular orgasms can reduce anxiety, ease tension, and increase your overall sense of wellbeing. Taking time out to connect with your body in a relaxed, pressure-free way helps reinforce that you deserve pleasure, rest, and joy. That’s what self care is all about.
Whether it’s a discreet bullet vibrator, a suction toy, a magic wand vibrator, or a dildo, we believe sex toys should be seen as self care tools, designed to support connection, confidence, and comfort. They’re not just for fun (though they definitely are that too!)
So, this International Self Care Day, make time for you. Whether it’s a moment of mindfulness, a midday nap, or a solo session with your favourite toy, caring for your body is caring for your mind. Self care isn’t selfish, it’s empowering, and pleasure is a big part of the package.
Explore our self care essentials.
Published on: July 21, 2025
Written by: Mel
